Internet has become powerful marketing device. Today it is the largest source of opportunities crisscrossing
geographical boundaries and cultures. Fifteen years ago people doubted the power of Internet. Many expected the bubble
to burst and for it to disappear forever. But, fortunately it is the key factor that has improved businesses worldwide.
E-commerce and e-governance have overtaken traditional forms of working styles. Leading multinationals have switched over to
internet for advertising, marketing and promotion. Internet has invaded homes too.
Internet marketing simply means promotion of products or services over cyberspace. It is also called online marketing or E marketing.
Internet marketing can be done via emailers ad campaigns, placing ads in adwords like programs, affiliate marketing, blog marketing,
viral marketing and own website promotion. It is professional, convenient and cost effective way accepted worldwide.
It is the only medium of sales and advertising that is available 24 hours on all 365 days. It is easily accessible by global
customers for any small company by just having an informative and genuine website. It reduces the cost spend over sales professionals,
print media and office space.
A website helps in earning higher revenues by giving updated information on products and services offered.
The revenues earned can be more rewarding by allowing the company to sell advertising space on websites to other business.
It is easy for customers to search over a product or service on the internet rather than traveling physically and search for
the right product which is time consuming. By offering convenience via internet marketing to the customers, companies tend to
add value to their products. This also helps their overall image. Internet marketing is here to stay. With updated versions of
software and hardware technologies, it is a safe and secure way of dealing with known and unknown people.